A presentation on neurobollocks by Chris Atherton

Just a quickie to point you towards an ace set of slides by Chris Atherton (twitter: @finiteattention) available on SlideShare.net, detailing a presentation at the Cambridge Usability group meeting. Some really excellent points and examples in there.

See the slides on SlideShare.net  by clicking here.

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3 responses to “A presentation on neurobollocks by Chris Atherton

  1. Most of these scams go back to the 4 humour system that started in ancient greece. You need a system that looks face valid and easy to understand, some kind of imbalance between 2 to 4 basic body components, and an iinfinite number of ways of tweaking the balance. Beyonce was as at it recently with her four elements. Earth Wind and Fire only had three.

  2. Anything with 2, 3 or 4 components is suspect. What about Freud with his ego/ superego/ id ? He may be the grandfather of neurobollocks?

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