A brief post today just to point you towards a couple of recent articles which pull down the pants of the neuromarketing business and give it a thorough neurospanking (© @psychusup).
The first one is a Q&A with Sally Satel, one of the authors of the recently-published and pretty well-received book Brainwashed. Sally makes some good points about ‘neuroredundancy’ – that brain scan experiments often don’t really tell you anything you don’t already know. Read it here. There’s also a good article on Bloomberg by Sally and Scott Lillienfield here.
The other one is an article at Slate.com by associate-of-this-parish Matt Wall, which focuses particularly on a recent trend in neuromarketing circles – the use of cheap ‘n’ nasty EEG equipment and (potentially) dodgy analysis methods in order to generate sciencey-looking, but probably fairly meaningless results. Read that one here.
That’s all for now – I’ll be back with a proper post soon(ish).