Tag Archives: LearningRX

Some excellent articles on the neurobollocks of brain training

Another short post just to link to a couple of articles on the brain-training trend, and why it’s all highly suspicious.

First up is a really good piece in the New Yorker titled ‘Brain games are bogus’. The piece mostly focuses on CogMed (who are currently launching programs in American schools) and has some good, and damning, quotes from independent researchers who work in the area of working memory.

This post on the Computing for Psychologists blog mentions another company called LearningRX who are also making a play for a slice of the lucrative education sector.

Finally, this blog post focuses on Lumosity, which is perhaps the most well-known (and well-marketed) online brain-training service.

All three articles make very good points, which I won’t bother to repeat here, but the upshot is that brain training is (very likely) bogus. The science behind it is shaky at best, and these companies cannot possibly deliver on the promises they make in their slick marketing videos, like this one:

*Uncontrollable projectile vomiting* Urgh. For God’s sake, just take the ten hours you’d spend pointlessly clicking buttons on the Lumosity website and use it to read a book instead. Science, history, fiction, anything… you’ll get more ‘brain training’ out of that than anything these jokers can produce with their ‘science of neuroplasticity’ and their self-consciously quirky hipster hand-drawn graphics and carefully selected not-too-hot-and-not-too-geeky-looking fresh-faced spokesmodel from central casting.

Except if it’s something by Stephanie Meyer. Seriously, don’t read those Twilight things. They’re adolescent fucking garbage.