Tag Archives: Social Sciences

Tapping, or the Emotional Freedom Technique (EFT). What. The. Fuck.

OK, buckle up space-cadets, this is a weird one.  The Emotional Freedom Technique is a kind of psychotherapy, developed in the 90s, that draws on a variety of pseudoscientific bollocks, including accupressure, our old friend NLP, various kinds of laying-on-of-hands-type ‘energy’ therapies and a good dose of very confused neurobollocks.

Essentially, what happens in an EFT counselling session is that you discuss your problem, while stimulating the ‘end points of the body’s energy meridians’. This stimulation takes the form of tapping yourself; on the head, the face, wherever.

Here’s a demonstration video from this site. Forget the bullshit at the beginning and skip through from about 2 minutes in, where she starts literally hitting herself in the face:

She’s hitting herself in the face! What is she doing? If you saw someone doing this in the street you’d assume they were having some kind of psychotic episode.

There are lots of ‘tapping’ sites out there (like this one), but this one is by far the most egregious in terms of neurobollocks. Projecttapping.com appears to have some serious money behind it, and is chock-to-the-brim with teeth-grinding neurobollocks:

“According to Neuroscience, every memory you have is encoded in your brain with an emotional charge. This charge then creates a neural pathway to signal an appropriate physiological response every time you’re reminded of an experience relevant to that memory. For instance, you might start trembling every time you’re faced with the possibility of public speaking. Tapping helps you rewire these neural pathways, so you can eliminate both the subconscious and conscious fears that cause negative reactions in you. After just a few sessions you’ll already notice the difference: fears that once caused you to doubt yourself, reject wealth or avoid change will begin to melt away.”

Also, apologies for the extensive quotes, but this one is just too good not to share too:

Tapping positively modifies your DNA
A study conducted by the Heartmath Institute showed that when a study participant evoked strong positive emotions like love and appreciation through practices like Tapping, their DNA unwound and increased in length. Negative emotions, on the other hand, caused strands of their DNA to shorten and in some cases disappear. In other words, working with your emotions allows you to change your genetic make-up and your life.

There you have it folks, positive emotions unwind your DNA, negative ones make it disappear! There’s also a weird undercurrent on that site about money and wealth – apparently if you’re poor, it’s probably because you’re ‘afraid’ of being wealthy and pushing money away. Riiiight.

There’s plenty of ridiculous stuff on the internet of course, so this is nothing too remarkable. What’s slightly weird about this particular site is that projecttapping.com is published by a company called Mindvalley, who describe themselves as ‘Pushing humanity forward through innovations in education and culture-hacking’. They seem to be a really weird blend of very up-to-date marketing and some really hackneyed new-age bullshit. The kind of company that California just seems to be so good at producing for some reason. Take a look at their ‘about’ page, if you have a chance. Have you ever seen a more self-satisfied bunch of touchy-feely hipster twats? Piss off with your bullshit ‘culture-hacking’ and ‘online meditation portals’. Do some real work.